Judging books by their covers?

I liked this TED talk, so I thought you might want to see it.

The guy’s called Chipp Kidd and he designs book front covers for a living.

How’s about that for a profession?

I wonder how many times he’s heard the old ‘can’t judge a book by its cover’ line?

Anyway, while I mostly talk about writing I like to learn about design too. And, this raises some interesting points about first impressions.

P.S TED stays for technology, entertainment and design. Who knew it?!

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